إدارة أعمال

العلاقات العامة - الإدارة العامة المقارنة

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أصبحت العلاقات العامة من المواضيع الحديثة نسبياً، كما أنها أصبحت تحظى باهتمام الحكومات بالإضافة إلى اهتمام الشركات الخاصة.. إن العلاقات العامة لا تتعدى كونها وظيفة إدارية متميزة تقوم بها إدارات متخصصة تعمل علي تعزيز سبل الاتصال مع الجماهير ومع الأفراد ومع منظمات العمل.. فهي تساعد في حل المشاكل الإدراية ومشاكل الرأي العام وتعزز بعض التوجهات لدى الجهات الرسمية في دعم أو تعزيز سياسة معينة، إضافة إلى الإطلاع على اتجاهات الرأي العام والاستجابة له وفي أحيان كثيرة تستخدم للتعرف على الاتجاهات الجديدة لمواكبة التغيرات.

محتويات المحاضرة

مفهوم العلاقات العامة
لمحة تاريخية عن مفهوم العلاقات العامة
أهداف العلاقات العامة
أهمية العلاقات العامة
العلاقات العامة والموظفين
مكانة الرئيس الإداري ودوره في العلاقات العامة

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